Starting a business itself is a Herculean challenge. A bigger challenge is to market that business!
Startup companies are faced with the problems of marketing their business, primarily because of a limited budget. They cannot afford to go all guns blazing, straight up, courtesy their budget constraints. A viable solution in such cases, to fill the void, is a character animation video.
What is character animation?
Character animation is a specialized discipline of animation which involves instilling life into characters.
An animator can bestow a personality trait to a character, thereby crafting a masterpiece that can be used by businesses as a ‘mascot’. There are numerous instances of characters being associated with the brands that they endorse.
Startups and other small business can exploit the usage of characters in explainer videos, that are again, a budget-friendly option. Explainer videos summarize your company, what it offers and how it can help you in a succinct, easy-to-grasp video format. It is a straightforward concept minus the hassles associated with live-video formats.
Many companies are now roping in the services of design studios to create animated videos, to communicate their message to the audience. At the end of the day, companies want their message to be conveyed to the audience in an assimilable nutshell.
Some benefits of animated videos:
- 1. Animated videos go easy on your pocket
A live video ends up burning a hole through your pocket. An animated video on the other hand can spawn a viral-marketing campaign in 1/100th the price!
- 2. Simple
Though content is the king, yet too much textual-information can repel! The solution is simple- animated and entertain, quietly slipping valuable information to your audience!
- 3. They enhance your conversion
The magnitude by which an engaging animated video ups your search results is huge! Business that have successfully tapped-in their resources into animated explainer videos, have amassed increased levels of sales! That’s how amazing animated character can prove to be!
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